Breaking into the world of copywriting without prior experience can be challenging. However, by focusing on continuous learning, providing value, and demonstrating professionalism, even beginners can win clients and build trust. This guide outlines six actionable steps to help you secure corporate clients and establish a thriving copywriting career.
1. Hone Your Craft: Practice Makes Perfect
Before approaching clients, ensure that your copywriting skills are at least a 6 or 7 out of 10. Achieving this requires consistent practice and critical feedback from others.
- Write daily to build a portfolio of strong copy.
- Seek reviews from experienced writers or join communities that offer constructive critiques.
By presenting a well-developed portfolio, you’ll leave a positive impression on potential clients and reduce their concerns about your experience level.
2. Position Yourself as a Learner
Show clients that you’ve studied proven systems and industry practices from top experts. For example:
- Analyze your client’s sales pages or marketing strategies.
- Identify issues and propose actionable solutions.
- Reference proven experts like Luke Belmar to demonstrate that you’re familiar with effective tactics in their industry.
This approach shows that you have a keen eye for improvement and are genuinely invested in their business success.
3. Be Transparent About Your Experience
Clients appreciate honesty. Rather than pretending to be a seasoned expert, acknowledge your beginner status while emphasizing your strong work ethic and commitment to delivering results.
- Offer to work at a reduced rate to compensate for your limited experience.
- Let your dedication and attention to detail speak for you.
Transparency builds trust and increases your chances of landing clients who are willing to give you a chance.
4. Overdeliver on Expectations
One of the best ways to secure future work is to provide exceptional value.
- Offer free or low-cost samples to demonstrate your capabilities.
- Include bonus deliverables such as headline swipe files, email subject line suggestions, or competitor analyses.
By going the extra mile, you’ll prove your worth and earn clients’ confidence.
5. Focus on Client Needs
Shift your mindset from “How do I sell to this client?” to “How can I help this client?”
- Understand their goals, challenges, and desired outcomes.
- Conduct thorough research on their brand and industry.
- Present tailored solutions that address their pain points.
This client-centric approach will make you a valuable partner, rather than just another service provider.
6. Show Commitment and Professionalism
Clients value behavior and dedication over experience. Demonstrate your eagerness and professionalism by:
- Offering satisfaction guarantees or revisions until they’re happy with your work.
- Communicating promptly and clearly.
- Delivering work ahead of deadlines when possible.
By exhibiting these traits, you’ll foster strong relationships and build a reputation for reliability.
Conclusion: Take Action to Build Trust
Success in copywriting doesn’t come from knowledge alone — it requires consistent application. Start by practicing your craft daily, seeking feedback, and building a portfolio of compelling copy.
Join supportive communities where you can exchange ideas and receive feedback. The road to success may be challenging, but with dedication and these six strategies, you can secure clients and build a successful copywriting career.
Remember: Action is the only path to success.